Are You Taking Strategic Action With
Social Media Marketing?
From the Cape Town desk of Linky Merwe
Dear Business Owner and Service Professional
If you are not getting the results you expected from using social media for your business, maybe it is because you are missing a PLAN.Introducing...
SOCIAL MEDIA STRATEGY TOOLKIT
Without a doubt, Social Media is the GREATEST marketing tool of ALL TIME but most business owners are uncertain about how to really use these tools to grow their business. Many try them out, but are doing it without a plan or a strategy to guide their social networking activities.
Where To Start
- In order to benefit from your marketing efforts, you need to decide on your goals and objectives.
- It is better to focus on 3 or 4 social media tools until you obtain results from them.
- Then monitor and measure the results and make better informed decisions.
How will you leverage most from your social media
marketing activities?
By having a social media strategy for your business!
For only $10
Do you want to achieve your desired results from social media marketing?
Follow a systematic approach in creating your social media strategy, by using:
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Social Media marketing steps (process flow-chart) |
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Social Media strategy checklist |
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Social Media strategy template (MS Word document to customise for own use) |
The social media strategy checklist is very complete and suitable whether you're a solo-entrepreneur, a small business owner or even part of a corporate environment. It will facilitate your thinking around what you want to achieve from social media and you may use it to facilitate a workshop discussion with a team.
Once you have used the checklist to make decisions, the creation of the social media strategy becomes easy, motivating and exciting. It will give you and your social media representative the focus you require to put in the dedicated efforts for results.
The social media strategy template provides guidance about tactical objectives, metrics and strategies for monitoring and measuring, that could be used for each selected social media tool.
What do our clients say about the Social Media Strategy template?
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“Social
media strategy template – It is a very well
thought out template. Great work with many
specific tactics listed for each social
media strategy” Rob Teplansky, Teplansky Communications Teplansky.com |
| “I
really like your social media strategy
template. I used it to work with two small
clients as a tool to keep them on track. I
think that you’re doing a wonderful
job. Your report was well written and it
helped to solidify some things in my own
mind. I’ve been in small business
marketing for many years and I will
definitely recommend the social media
strategy toolkit to my clients.” Paula Chapman, SOMA Marketing & Communications |
| “Thank
you for providing clarity and direction on
this information overloaded topic of social
media. Your social media strategy template
did provide me with a good road map of what
I should do to make sense from social media
marketing. Thank you.” Johan Jordaan, No-Nonsense Business Services |
What To Do Next?
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Download the Social Media
Strategy Toolkit! Start your social media marketing based on a strategic plan. Put the metrics in place to measure the results from your social networking activities. |
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Don't delay, do it the right way. |
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It's Easy To Start!EMPOWER YOURSELF! Establish you and your company as a market leader and subject matter expert by using selected social media tools in a strategic way for best results. Only $10 |